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感知风险

网络Perceived Risk; Cognitive Risk; OPR

感知风险

感知风险

感知风险

Perceived Risk

　　感知风险（perceived risk）的概念是Bauer（1960）最早由心？学开展出来的，他以为消费者的任何行动，都可能产生无法预 …

Cognitive Risk

...itudes Toward Searching）、感知风险（Cognitive Risk）、产品知识（Prior-knowledge）、时间压力（Time Pressure）、 …

OPR

...预影响因素：网站因素产品因素消费者因素总体感知风险（OPR）经济风险绩效风险隐私风险心理风险身体风 …

PRISK

13 感知风险( PRISK): 0. 762 PRISK1: 我担心短信广告中产品、服务的质量 4. 23 0.

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The theory of consumer perceived risk is an important part of consumer behavioral science.

感知风险理论是消费者行为理论的重要内容之一。

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A conceptual framework was proposed regarding the relationship among risk, risk attitude and trust in buyer-seller relationship contexts .

本文提出了一个商业关系背景下感知风险、风险态度与信任的概念模型。

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Thirdly, the author explores the relationship between consumer perceived risk and the consumers' personal characteristics.

再者，本研究探索了消费者人口统计变量与绿色品牌感知风险间的关系。

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Accounding to the perceived risk theory , the perceived risk varies from different product and different purchase situation .

按照感知风险的理论，不同的品牌、产品和购买情境，顾客的感知风险是不同的。

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With in-depth research of service marketing, the driving factors of customer loyalty are not only limited to customer satisfaction.

顾客参与、关系质量和感知风险是近年来研究顾客忠诚驱动因素的新热点。

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Second , perceived risk has a negative influence on on-line brand awareness.

第二，感知风险对网络品牌产品涉入度有负向影响作用；

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a guarantee which has little limitation, moderate promise, explicit content and easy to apply can reduce the customer's perceived risk ;

而一个条件限制少、承诺力度适当、保证内容明确、操作性强的服务保证能降低顾客的感知风险；

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Novelty seeking of consumers will weaken the relationship between breadth of substitution and substitute product adoption;

消费者对风险的承受能力会弱化感知风险与替代产品采用之间的关系。

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Research on Influencing Factors of Perceived Risk in Online Purchasing from the Consumers'Angle of View

消费者视角的网上购物感知风险影响因素

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Complexiblity correlates negatively with substitute product adoption ;

感知风险与替代产品采用负相关；

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