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Kroc

网络克洛克

Kroc

Kroc

Kroc

克洛克

历史性发明 ... J.Walker 沃克 1826 R.Kroc 克洛克 1954 P.Spencer 斯本塞 1947 ...

1

Back in 1954 , Ray Kroc was already in his 50s when he persuaded the McDonald brothers to let him be responsible for a franchising operation .

早在 1954年，雷·克劳克说服麦当劳兄弟让他负责经营一家专卖店时，他已年过 50 。

2

His business methods turned off large investors , and the cost of leasing land made it hard for Kroc to turn a profit .

他的经营手法让很多投资者厌烦，同时租用店面的成本让 Kroc 很难获取利润。

3

However , it wasn't until a salesman named Ray Kroc came along that this new industry discovered its full potential .

但是在推销员 RayKroc 到来之前，这项新产业一直没有迸发出自己的潜力。

4

It was said that there was another Netherlander besides Kroc who bought the franchise from Mcdonald brothers .

据说，当年从麦当劳兄弟手里买下特许经营权的除了克罗克，还有一个荷兰人。

5

6

Franchising wasn't a radical idea : McDonald's and other restaurants had been doing it before Kroc came along.

特许权并不是一个史无前例的点子：麦当劳和其他餐馆在 Kroc 到来之前就这么做了。

7

In 1954 , Ray Kroc bought the rights to the McDonald brothers' hamburger stand and began selling franchises .

1954年，雷·克罗克买下了麦当劳兄弟的汉堡摊，然后开始出售特许权。

8

After that, people paid Ray Kroc to open their own restaurants using the McDonald's name and menu .

此后，人们要向瑞克劳克付款来开办自己的餐馆，并使用麦当劳的名字和菜谱。

9

Ray Kroc saw the bright future of the restaurant of this kind .

克劳科先生见这种餐馆的光明的未来。

10

Ray Kroc became interested in this kind of restaurant .

雷·克罗克对这种餐厅感兴趣起来。

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