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海因伯克尔

海因伯克尔

海因伯克尔

海因伯克尔

1

"It was an opportunity to take another look, " Heinbockel says .

“这是一个再次审视的机会。”海因伯克尔说。

2

At the end of each day , Heinbockel checked his e-mail to see how many customers had placed orders .

在每一天结束时，海因伯克尔都会查看电子邮件，看看有多少客户下了订单。

3

Heinbockel and his partners met while they were students at Columbia University .

海因伯克尔和他的合伙人们是在哥伦比亚大学读书时认识的。

4

After the class , Heinbockel and Kaempfer chatted with an M. B. A. student who had worked as a candy buyer at Walmart.

下课后，海因伯克尔和坎普弗尔同曾在沃尔玛当糖果采购员的一名 MBA 学生交谈。

5

They were nervous about looking like novices in front of the B-school crowd, recalls Heinbockel.

海因伯克尔回忆，他们对在商学院学生面前显得像个新手感到非常紧张。

6

But the big prize , Heinbockel and Kaempfer soon realized , would come at a price .

但海因伯克尔和坎普弗尔很快意识到，要拿到大奖，就得付出代价。

7

Heinbockel and Kaempfer need to build a brand and get their product into the hands of consumers .

海因伯克尔和坎普弗尔需要建立一个品牌，把他们的产品递到消费者手中。

8

"At that point, it wouldn't have been unreasonable for them not to accept the smaller amount we did produce , " says Heinbockel.

“当时来看，他们不接受我们生产出来的更小量的产品，也不是不合理的。”海因伯克尔说。

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