认知价值定价法
- 网络Perceived-Value Pricing; customer needs; perceived value
认知价值定价法认知价值定价法
Perceived-Value Pricing
认知价值定价法（Perceived-Value Pricing），又叫觉察价值定价法，也称“感受价值定价法”、“理解价值定价法”。是根据消费 …
customer needs
营销管理讲义 - 免费文档下载 ... 目标收益定价法: cost 认知价值定价法: customer needs 通行价格定价法: competitor''s price ...
perceived value
有了这些基本信息，结合我们定价策略，我们采用认知价值定价法（perceived value）来制定价格。即我们把价格建立在顾客 …