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理性诉求

网络rational appeals; logos; rationalization

理性诉求

网络释义

理性诉求

rational appeals

广告英文术语大全 ... 产品概念 product concept 理性诉求 rational appeals 目标受众 target audience ...

logos

（一） 理性诉求（logos）---------------------------------------------------------73 （二）感性诉求（pathos）----------------------...

rationalization

...的四个策略，即授权（authorization）、理性诉求（rationalization）、道德评价（moralevaluation）和叙述创作（mythopoesi…

Rationalized Appeal

1. 理性诉求（Rationalized Appeal）：以消费者的自我利益为诉求内容。在广告中显示出该产品或服务能产生消费者所要求的 …

RaB tional Appeal

...eal）来感动消费者花钱购物，每每比使用硬性上马的理性诉求（RaB tional Appeal）来说服消费者，更有效得多。

rational request

GRE作文素材(一)_Wilburn_新浪博客 ... 情感诉求 emotional request 理性诉求 rational request ...

Rational demand

性爱诉求,sexual love... ... ) Poetic Claim 诗性诉求 ) Rational demand 理性诉求 ) emotional appeals 感性诉求 ...

例句：

It also provides the rationale of her campaign . She says she wants to take a scythe to California's business-hobbling regulations.

另外，商界背景还给予了她在这场竞争中的理性诉求。

Message appeals have positive impact on advertisement attitude , especially, rational appeal functions better than emotional message appeal.

讯息诉求对广告态度有显著影响，以理性诉求较佳。

The "hard sell " (rational appeal)and the "soft sell" (emotional appeal)are two basic representational means in the advertising discourse .

“硬卖 ”（理性诉求）与 “软卖 ”（情感诉求）是广告语篇的两种基本表现手段。

The advertisement demand way is mainly divided into three kinds , the perceptual demand and rational appeal, there is sense combination .

广告诉求方式主要分为三种，感性诉求和理性诉求，还有就是情理相结合。

Public Reason Inclination of the "New Public Service "

“新公共服务 ”的公共理性诉求

Appealing to reason and emotions to convince someone vs.

理性诉求和情绪说服某人试图说服某人。

All of above reveal the importance of product and rational claim in drug advertising .

这些都是与药品广告以产品为中心的理性诉求一脉相承的；

title aspirations way based on a rational demands.

标题的诉求方式上以理性诉求为主。

On the Rational Requirements for an All-round and Harmonious Development of the Advanced Productive Forces in Contemporary China

论当代中国先进生产力全面和谐发展的理性诉求

理性诉求

理性诉求

rational appeals

logos

rationalization

Rationalized Appeal

RaB tional Appeal

rational request

Rational demand

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