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品牌信任

网络Brand Trust

品牌信任

品牌信任

品牌信任

Brand Trust

品牌信任（Brand Trust）的概念是由Howard和Sheth(1969)首次提出的，他们认为信任度是购买意向的决定因素之一。他们假 …

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The main conclusions of the research are as follows : Firstly band individuality has significant forward impact on brand trust .

得出的主要结论如下：第一，品牌个性对品牌信任有显著的正向影响。

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The last stage is acceptance of the brand as a key corporate asset .

最后一点是，品牌信任是一项核心的公司资产。

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At last , by the Structural Equation Model it studies the mediator effect of brand trust and brand symbolic value .

最后，通过结构方程模型检验了品牌信任和象征价值的中介效应。

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The green printing industry is filled with companies that know how to market but have overstated their capabilities and credentials.

绿色引述行业有很多懂得自我营销的企业，但这些企业都过于强调自己的能力和品牌信任度。

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Next uses multiple regression analysis to test the mediator effect of brand trust .

然后通过回归分析检验了品牌信任的中介效应。

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Brand trust can directly affect brand performance .

品牌信任是导致品牌绩效的直接因素。

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The Brand trust has the media influence between brand reputation and brand loyalty .

品牌信任在品牌形象对品牌忠诚的影响中起中介作用。

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