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名人广告

网络Celebrity Advertising; celebrity ads; celebrity endorsement

名人广告

名人广告

名人广告

Celebrity Advertising

名人广告 名人广告（名人广告（Celebrity Advertising））什么是名人广告名人广告是以影视、歌星体坛名将、社会名人等 …

celebrity ads

名人广告源... ... ) celebrity advertising 名人广告 ) celebrity ads 名人广告 ) advertizing information resource 广告信息源 ...

celebrity endorsement

...ent” ( McCracken 1989 ). 名人广告（celebrity endorsement）案例名人广告的效果对广告和产品更好的评价 ( Atkin and Bloc…

celebrity advertisement

邵宁:2010MBA... ... 2）山寨文化： shanzhai culture 2）名人广告： celebrity advertisement 2）经济全球化 economic globaliza…

CelebrityAd

　　内容摘要：名人广告（CelebrityAd）是一种重要的广告表现策略，系指在广告中借助名人的形象助推品牌。近年来，名人广告 …

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celebrity advertising , legal regulation , false advertising, the responsibility of.

名人广告，法律规制，虚假广告，责任。

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This paper reviews the Western research findings on the effects of celebrity advertising in the past 40 years .

本文对近四十年来西方学界关于名人广告效果的重要研究进行了综述和评价。

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An Experiment on the Influence of the Congruence Between the Celebrity and the Product Endorsed on Celebrity Advertising

名人与产品一致性对名人广告效果影响的实验研究

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On the Restrictive Factors of Advertisement Effect from Celebrities in the Marketing Management

论市场营销中名人广告效果的制约因素

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A Brief Discussion about Legislative Rules of Celebrities'Advertisement

浅谈名人广告的立法规制

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The Effectiveness and Strategy of Celebrity Advertisements

名人广告效应与策略

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The Strategies for Improving the Effect of the Publicity of Celebrity Advertisement

提高名人广告传播效果的策略

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factors of celebrity endorser ' s credibility

名人广告源可信度因子结构

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